The Latest

  • The Salesforce light-blue cloud logo displayed at the software company's San Francisco office on Feb. 25, 2026.
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    Salesforce dangles $50 million in agent-building incentives for partners

    The software giant said it will also integrate Slack into its app marketplace and provide engineering support to select partners.

    Updated April 15, 2026
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    Michael M. Santiago via Getty Images
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    Companies with best-in-class CX outperform the S&P 500

    Their lead over the stock market index is growing, Watermark Consulting found in its annual ROI study.

  • A laptop sits on a wooden desk displaying a webpage for “Box OneCloud – Enterprise Content Collaboration.” The screen shows product information, pricing, and a tablet image with app icons. The webpage includes blue buttons labeled “Take the Tour” and “Watch Demo,” along with a green “Try the Free Edition” button at the top right. The background is softly blurred with a dark wall and a framed pictu
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    Courtesy of AppDirect
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    AppDirect buys PartnerStack, targets fragmented channel partner ecosystem

    AppDirect is betting that consolidating partner management, sales and billing in one place is the channel’s next big shift.

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    James Anderson/Channel Dive
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    MSPs race from AI-assisted ticketing to governance services

    Leading channel partners have already automated parts of the service desk – managed AI contracts are next.

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    CBTS CEO: Channel partners who just ‘schlep product’ won’t survive the AI era

    Kristin Russell discusses why AI stalls before scale and how the channel’s role is shifting fast beneath all the activity.

  • Deloitte offices in downtown San Jose on May 5, 2019.
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    AI infrastructure budgets set to triple as demand soars: Deloitte

    Most enterprises are seeking a hybrid infrastructure model to support compute, increasing spending in the process.

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    Ignition Technology targets US channel gap with expansion

    The U.K. distributor is bringing its high-touch, growth-focused model to North America, with plans to target a gap traditional distributors have long overlooked.

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    John W. Adkisson via Getty Images
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    FCC accelerates copper retirement gold rush

    As the FCC makes it easier for carriers to turn off legacy lines, MetTel and other wholesale aggregators are stepping in to help customers migrate to digital systems. 

  • The KPMG logo on the facade of the professional services company's office building in Berlin on Jan. 22, 2021.
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    Sean Gallup / Staff via Getty Images
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    Enterprises engage MSPs to scale AI

    Nearly 9 in 10 organizations already lean on service providers to drive digital transformation, according to IDC research commissioned by KPMG.

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    Cybersecurity services boom feeds dollars, risk into the channel

    SonicWall and Omdia data puts partners at the center of a $24 billion opportunity that’s putting MSP capabilities to the test.

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    Permission granted by Chris Jones
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    T-Mobile taps ex-AT&T channel architect to help fix its partner problem

    Chris Jones is a new face at T-Mobile with a familiar challenge: convincing technology advisors that wireless belongs on their line cards.

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    Freshworks taps a new channel head to push into GSI market

    The IT service management vendor is banking on system integrators as its path to enterprise accounts.

  • A man in a blazer holding a clicker stands on a stage. The back of the stage is purple and blue and bears the words "Bridgepointe: The Next Wave."
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    Erica Dickman

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    Bridgepointe beefs up on capital courtesy of The Carlyle Group

    The $1 billion-plus technology advisory firm will continue to work with Charlesbank Capital Partners and keep its executive leadership team.

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    primeimages via Getty Images
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    Unstructured data is piling up as AI risks rise

    Most companies lack full visibility into data estates, with concerns over advanced AI threats mounting, according to a Thales report.

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    ‘Memflation’ pushes semiconductor market across $1.3 trillion threshold

    Gartner expects DRAM and NAND flash costs to more than double this year, disrupting component supplies into 2028, the firm said Wednesday.

  • Lines at night reflecting wireless and mobility
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    Avant, Hyperion partner on mobile market practice

    Wireless carriers are finally paying partners recurring revenue, paving the way for mobile programs at tech service distributors.

  • A sign is posted in front of a Broadcom office on December 12, 2024 in San Jose, California.
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    Justin Sullivan / Staff via Getty Images
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    More Broadcom disruption ahead as companies plan VMware exits: analyst

    Independent research firm Virtified recently found that 48% of organizations intend to leave VMware. Chief analyst Michael Warrilow suspects that  Broadcom isn’t done disrupting the IT market.

  • A laptop computer with Microsoft Copilot+ installed is on display at the Best Buy store on June 18, 2024 in Miami, Florida.
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    Joe Raedle / Staff via Getty Images
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    Workers don’t know how to use AI — and companies are to blame, research finds

    There’s an “alarming” lack of proficiency when it comes to workers’ understanding of artificial intelligence, a principal analyst at Forrester said.

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    What keeps TA executives up at night

    Technology advisors face an identity crisis as AI floods the channel with automation and vendors push partners to expand service offerings.

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    Nasuni targets AI readiness with platform revamp

    The software company is aiming to ease file storage woes and address rising infrastructure costs.

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    Permission granted by Mack Slaughter
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    Why one partner is bucking against reseller-agent convergence

    Trust Technology Consultants is banking on referral agreements to provide clients with full-stack solutions.

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    Lack of oversight threatens AI pilots as spending falls under scrutiny

    CIOs feel the pressure to get data-backed results from AI experimentation, and most expect to cut their losses from projects that aren’t delivering.

  • Closeup young man software developers using computer to write code application program for AI technology development at desk with multiple screens work at home office.
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    AI cuts through IT helpdesk logjams

    Automation resolved tech support tickets sixteen times faster than teams not using AI, according to a Fixify study.

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    How the channel is shaping the cybersecurity industry

    More than 90% of $310 billion in cybersecurity will flow through partners this year. Vendors have taken notice.

  • A computer generated image of three cloud shapes representing private, hybrid, and public clouds
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    Enterprises dust off hybrid cloud strategies as AI data safety concerns mount

    A move to bolster digital sovereignty is gaining traction in the U.S. and globally, according to SUSE survey data.