The Latest

  • PwC logo at NYC headquarters.
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    Spencer Platt/Staff via Getty Images
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    PwC partners with Google Cloud to take on the managed security market

    The professional services firm is stepping up its managed security ambitions with a Google Cloud-powered service that leans on agentic AI. The target market is companies that have outgrown DIY security.

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    Rainier Ehrhardt/Getty Images via Getty Images
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    Tech market consolidation accelerates as global IT spending hits record high

    Gartner expects global technology spend to reach $6.31 trillion this year, driven by data center capital investments and unceasing demand for managed services.

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    Hyperscalers don’t need partners — their customers do

    Big Tech infrastructure investments bypass the channel, yet there’s $78 billion in data center spending out there for managed service providers.

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    Vertiv snaps up liquid cooling vendor

    The move adds Strategic Thermal Labs' engineering capabilities to the infrastructure vendor’s data center portfolio.

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    Partner marketing has always been messy, but AI can help

    Vendors are deploying AI to cut approval bottlenecks and content headaches that make partner marketing so painful. But the technology is only as good as the human relationships underneath it.

  • a man seated on a chair flanked by two other men speaks on a keynote stage
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    Channel Partners Conference & Expo. Retrieved from Flickr.
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    Spectrotel, AireSpring merge into a major telco force

    Two of the largest network MSPs combined forces to take on Granite and MetTel.

  • Image of a green computer screen with COBOL coding on it.
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    AI-written software creates hassles for wary security teams

    A new report explains what cybersecurity practitioners need to see before they trust AI coding tools. 

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    Neoclouds have a networking problem: Omdia

    Partners with connectivity capabilities can plug gaps for GPU clouds providers if they can stomach the risk.

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    Getty Images
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    Global business travel optimism drops sharply in Q1, GBTA survey shows

    Pessimism among business travel professionals has nearly tripled since the start of the year amid concerns over geopolitical conflict. Weakened sentiment could impact U.S. hotels.

  • A blur of people pass by the Microsoft an exhibition stand at a technology expo.
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    Sean Gallup / Staff via Getty Images
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    Microsoft prepares partners to push AI, agentic 365 bundles

    The software giant made partner program tweaks as it readies Microsoft 365 E7 and Microsoft Agent 365 for launch next week.

  • A sticker with technology device management firm Fleet's logo is pictured in the hand of the person seated in an airplace.
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    Permission granted by Fleet
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    Fleet goes partner-first as device management gets complicated

    After 10 years of direct sales, Fleet says every new customer deal will now flow through a partner.

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    Permission granted by Zakary Anderson
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    Why system integrators are outsourcing managed services

    Xtium’s scaled up offering has made it a target for advisor and integrator partners.

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    Permission granted by Michael Agri
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    The TAs are teaming up: strength in numbers, no equity required

    From revenue-splitting to lead-trading alliances, referral partnerships are turning competitors into collaborators.

  • Google Cloud's multicolored cloud logo is pictured in the hallway of a conference center.
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    Sean Gallup / Staff via Getty Images
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    Google Cloud carves out $750M AI fund for partners

    The investment will provide training, tools and resources, including engineering assistance, the hyperscaler said Wednesday.

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    Execs fear job loss over AI adoption failures

    C-suite leaders feel pressure to guide their teams through the AI transition as the technology shifts their own job responsibilities, a Writer survey found.

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    Vibe coding has exploded in the tech advisor market

    Small channel partners can spin up their own internal software platforms thanks to AI. But what should they do next?

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    tadamichi via Getty Images
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    Vulnerability exploitation surges often precede disclosure, offering possible early warnings

    Organizations can get ahead of major flaws with the right threat intelligence, according to a new report.

  • Five executives seated on stage during a panel discussion at the Channel Partners Conference and Expo in Las Vegas in April 2026
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    Matt Ashare

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    Channel leaders confront the trilemma of AI

    Partners should be ready to help businesses tame a three-headed beast: outdated infrastructure, spiraling cloud costs and VMware dependency.

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    James Anderson/Channel Dive
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    Deep Dive

    The math CFOs are using to dismiss tech advisors doesn’t add up

    Finance leaders object to residual commissions. A new study argues they’re benchmarking costs too narrowly.

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    The MSP AI gap is about governance, not skills

    Fewer than half of IT service providers are ready to deliver compliance at scale, according to research by Omdia and AvePoint.

  • And outdoor shot of Wipro's logo on a sign behind a fancy fence in front of the IT services firms' campus in Kolkata, India.
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    Wipro buys Alpha Net service contracts to fuel AI push

    The India-based global consulting firm paid $70.8 million for the acquisition, which is expected to close June 30, it stated in a BSA filing.

  • Female IT Server Specialist Standing in Data Center. View from Rack Server Cabinet with Cloud Server User Interface Icons and Visualization in the Foreground.
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    Getty Images
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    Cloudflare, Wiz partnership targets shadow AI

    “Existing security tools weren’t designed for the speed or complexity of AI adoption,” Cloudflare Chief Partner Officer Tom Evans said.

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    AI, automation restart MSP growth engines: report

    Nearly three-quarters of managed service providers are struggling to find new customers as existing contract values shrink, Kaseya found.

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    Getty Images
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    Scale up or get out: M&A remakes the channel

    The channel is consolidating fast. Here's what partners need to know.

  • The Salesforce light-blue cloud logo displayed at the software company's San Francisco office on Feb. 25, 2026.
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    Benjamin Fanjoy / Stringer via Getty Images
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    Salesforce dangles $50 million in agent-building incentives for partners

    The software giant said it will also integrate Slack into its app marketplace and provide engineering support to select partners.

    Updated April 15, 2026