The Latest
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Cybersecurity is rewriting the technology advisor playbook
Customers and vendors are opting into a broker model as TAs gain expertise and confidence.
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Sponsored by ITA Group
Why channel incentive program ROI starts to slip (and how to fix it)
Stagnate channel incentives diminish ROI. Modernize your strategy to evolve alongside market changes.
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Microsoft moves Azure IP co-sell to Marketplace-first model
The hyperscaler will end a process that requires independent software vendors to self-report transactions.
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AI adoption surges as trust plummets: report
Nearly half of users distrust AI companies despite widespread chatbot usage, according to fintech firm Tether.
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As AI’s role expands, the customer service labor market contracts
Job postings for customer service in the U.S. have dropped about 10% below pre-pandemic levels, according to Indeed Hiring Lab data.
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CBTS stockpiles hardware as chip shortages shred price quotes
The reseller is taking hardware onto its books, betting that customers who are stuck in approval cycles will pay for price certainty.
Updated July 14, 2026 -
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Lumen confirms cuts to commercial organization
Approximately 90 Global Partner Solutions employees will lose their jobs following the carrier’s second major layoff of the year.
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Courtesy of Cisco
Deep DiveSophisticated threat campaign pushes Cisco to the very edge
A monthslong exploitation wave against Cisco SD-WAN systems raises larger questions about trust and the insecurity of network infrastructure.
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A view from inside Anthropic’s Claude Partner Network
Caylent is drawing on its experience as an AWS partner to define its lane in the emerging AI-enablement channel.
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Lumen’s voice pullback leaves partners uneasy
Partners want details on the compensation rules and rivals are circling Lumen’s voice customers as contracts near expiration.
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AI won’t cut jobs, it’ll multiply them: Gartner
As AI reshapes roles, 60% of organizations will restructure into smaller teams by 2029, the analyst firm said.
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Barracuda targets Palo Alto’s SMB blind spot
The cybersecurity vendor's Evo Security acquisition fills a gap for MSP partners priced out of complex enterprise platforms, Barracuda CEO Rohit Ghai said.
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Is Microsoft’s AI software bundle too new?
Adoption of the Copilot-infused 365 E7 suite has been sluggish, according to Kush Patel, chief innovation officer at Tusker.
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Telcos overlook the value of managed service provider partnerships
MSPs are often the ones closest to the customer, shaping key technology decisions day to day,” Beyond Now CEO Angus Ward said.
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ScanSource scores Juniper networking amid HPE channel overhaul
The distributor will apply a sales strategy it honed working with HPE Aruba in the networking market.
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AI PCs gain traction despite technical shortcomings
While current models don’t deliver true on-device AI capabilities, buyers are betting on software upgrades to augment the hardware.
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Microsoft scrambles to secure AI talent, guts Xbox workforce
The tech giant aims to deploy 6,000 industry and engineering experts as part of the Microsoft Frontier Company initiative launched last week.
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AI will redirect $234B in enterprise software spending: Gartner
“This is less an apocalypse and more of a metamorphosis,” Managing VP Analyst George Brocklehurst said.
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TPx keeps paying commissions as it hunts a bankruptcy buyer
One partner warned of clawbacks and a wait of up to four months for clarity on who the restructuring plan considers essential.
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Engineering blind spots abound as AI code speeds into production
The race to keep pace with automation tools opens the door for partners to deliver governance and security services.
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AWS opens classified cloud to defense contractors, courts partners
Northrop Grumman is first to adopt AWS Secret Cloud for Industry, and $1B in intelligence-community credits aims to pull others along.
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MSPs grapple with customer AI enthusiasm
Managed service providers are thinking about how to navigate AI requests from clients, according to a report from Cynomi.
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Apple’s MacBook price hikes underscore memory cost woes
“Memory pricing has gone crazy,” Gartner Research Director Ranjit Atwal said.
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AWS bets $1B on forward deployed engineers in AI land grab
The hyperscaler plans to pair small squads with customer teams to speed up AI projects. It’s promising partners a role.
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OpinionMSPs should double down on people, despite the urge to chase AI
In a market sprinting toward automation, personal accountability has become a difference maker.
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Netgear courts MSPs to drive midmarket expansion
The router company is hoping IT service providers and integrators will help reframe its consumer-centric reputation.
