The Latest

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    Microsoft adds 88 data centers in a year and says it needs more

    CFO Amy Hood pointed to the breadth of Microsoft's backlog as evidence the buildout holds up, even if AI demand cools.

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    Sponsored by ITA Group

    How to scale channel incentives without adding complexity

    Growing your channel incentives requires a strategic road map for what to do (and what to avoid).

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    Partners eye AI cost control as token bills outrun budgets

    Customers can’t forecast what AI will cost them. Omdia’s Alastair Edwards says that uncertainty is a partner opportunity.

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    Otter.ai launches partner program in enterprise push

    The firm’s new head of partnerships believes IT service providers and resellers will see the company as more than a notetaker.

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    Cognizant bets big on closing the ‘AI velocity gap,’ but there’s plenty left to do

    The IT services firm is recasting itself as an “AI builder” as solid second-quarter results and a trimmed outlook capture the nuance.

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    Coalition creates insurance collaboration with MSPs

    The firm is carving out a niche between big-name insurance carriers and security vendors that provide breach warranties.

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    AI incidents cost enterprises $2M or more, and the biggest shadow AI culprit is IT

    Among enterprise decision-makers, 47% named IT and infrastructure as the top source of shadow AI, per a WitnessAI survey.

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    Keyfactor boosts partner program as quantum threat looms

    New incentives, co-selling perks and skills certifications aim to help partners build quantum-ready practices before customers demand them.

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    AI will force MSPs to rethink where they add value, Omdia warns

    As AI automates routine service delivery, the analyst firm is telling managed services providers to differentiate on expertise or risk becoming irrelevant.

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    Nearly every business uses AI. Most still aren’t fully realizing value.

    Vertical platforms are emerging to close the gap, according to an Aptean report.

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    SMB purchasing is slowing. Partners can help

    As committees grow and budgets tighten, SMBs are leaning on third-party advisors to vet vendors and negotiate.

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    Nonprofit funding squeeze spells opportunity for MSPs

    Managed IT service providers are helping nonprofits do more with less as grants are frozen and donations dry up.

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    Fortinet taps Exclusive Networks, TD Synnex to untangle cross-border security deals

    Fortinet wants multinational deals to stop drowning partners in paperwork. Its fix has Exclusive Networks and TD Synnex providing centralized coordination and localized execution for eligible GSIs and large international partners.

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    The agentic AI scaling gap is a partner opportunity

    Unisys found only 23% of organizations have scaled agentic AI, even as 93% keep spending on it. Closing that gap is the channel's opening.

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    AI shifts software engineering from code production to orchestration

    As routine tasks are automated, channel partners should move up the value stack toward architecture, security and governance, according to market data firm Draup.

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    IT service provider taps into the political campaign market

    Managed service provider Personified is filling an IT services gap in political campaigns, where flexibility and identity security are top of mind.

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    Partners leave MDF money on the table and can’t say why

    More than 2 in 5 partners aren’t sure which market development fund activities work, according to Omdia. Vendors aren’t helping.

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    IBM attributes mainframe revenue collapse to delays, not destruction

    Customers redirected budgets to beat server price hikes, CEO Arvind Krishna said during a Wednesday earnings call.

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    Google hikes capital expenditures to $205B, citing demand growth

    Overall capacity of U.S. data centers is expected to double over the next three years, according to a report published Thursday by Synergy Research Group.

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    Cybersecurity startup Silent Push appoints CRO with partner-first strategy

    Kirk Appelman, who joins from Synack, is betting the threat intelligence firm’s growth on the channel.

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    TSDs expand cybersecurity vendor models

    Brokerage is popular for services. Cybersecurity products could be next.

  • Microsoft employees demonstrate Copilot after an event highlighting the AI tool on April 4, 2025 in Redmond, Washington.
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    Microsoft taps CSP partners to distribute free Copilot trials

    The company will let registered cloud solution providers sell a free 365 bundle to small and midsize businesses beginning Aug. 1.

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    AI risks boost demand across channel services

    Rising breach rates are shaping AI governance and driving the need for more than just cybersecurity.

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    The channel owns less than two-thirds of global IT spend

    As hyperscalers invest billions in data center hardware, the partner share of an expanding pie will decline this year and next, according to Omdia.

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    Managed mainframe services is a niche that just won’t quit

    Despite IBM’s recent infrastructure revenue falloff, AI adoption has breathed new life into on-premises compute.

  • Office administrator checking monthly reports with AI analytics platform, employing neural networks algorithms and automation for business productivity. IT company representative at work.
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    How partners become ‘economic control planes’ for AI

    Channel firms should focus on helping clients chose AI tools, monitor performance and keep costs in check, Gartner Senior Principal Arunasree Cheparthi said.