The Latest
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Permission granted by CustomerXR
VR vendor wants a channel lift from franchise floors to the C-suite
CustomerXR sees partners as a key to open IT executive doors the industry has struggled to reach.
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Courtesy of Salesforce
Deep DiveSalesforce makes fast frenemies with its CCaaS partners
The software giant introduced Agentforce Contact Center, a solution that integrates directly with its CRM, threatening third-party add-ons.
Updated March 12, 2026 -
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HPE has a three-pronged plan to weather chip shortages
The server and networking vendor will continue to add surcharges and reprice existing orders as it scrambles to meet customer demand.
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Consumers prefer talking to people in customer service
Two-thirds of consumers are not confident with how companies use generative AI to interact with customers, a Pegasystems survey found.
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How agentic AI, multi-product packages are shaping AWS Marketplace
Channel partners are working together to deliver bundled solutions on the cloud behemoth’s procurement platform, AWS VP Matt Yanchyshyn said.
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Trump’s new cybersecurity strategy makes promises but lacks details
In a document released Friday, the administration vowed to increase the government’s use of AI for rapid cyber defense.
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Permission granted by Logicalis
AI demand is breaking vendor pricing commitments, Logicalis says
Partners are closing deals without locking in prices as AI-fueled hardware demand scrambles vendor supply chains, according to Logicalis U.S. CEO Jon Groves.
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Partners have had it up to here with vendor sales kickoffs
Channel managers are missing in action during annual conclaves as the clock ticks on actual sales.
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Okta cedes consulting, systems integration to partners in cybersecurity platform push
“We’re going to give up the professional services dollar as an investment to make this whole ecosystem bigger and empower our long-term subscription growth," CEO Todd McKinnon said.
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Permission granted by RapidScale
How outcome-based pricing will change the channel
RapidScale is urging vendors to adopt pricing models that are directly tied to consumption. Adoption is slow.
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Microsoft expands sovereign cloud capabilities to support AI models
Vendors are vying for customer budgets as geopolitical tensions and regulatory demands drive businesses to maintain control over their data.
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Distributors want in on hyperscaler partnerships
IT vendors are most likely to directly list their software on cloud marketplaces, but distributors are hoping to be the intermediary.
Updated March 5, 2026 -
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CrowdStrike’s MSSP business grew more than tenfold in three years
"We didn't just have a great partner year," CEO George Kurtz said. "We built an ecosystem to win the next decade."
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Ransomware is now less about malware and more about impersonation
Stolen passwords have replaced infectious code as the most common tactic in major breaches, Cloudflare said.
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Deep DiveInvestors see insurance brokerages as a model for tech advisor consolidation
A wave of private equity is flowing into the asset-light, recurring-revenue segment of the channel, which is ripe for scale.
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OpinionITAD firms are the new MSPs — and private equity is taking notice
The IT asset disposition sector is undergoing a wave of consolidation that mirrors what reshaped the MSP market five years ago.
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Broadcom targets telcos with customized private cloud
The tech giant unveiled VMware Telco Cloud Platform 9 Monday at Mobile World Congress in Barcelona, promising storage and memory cost savings.
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Avaya, C1 keep ongoing legal dispute under wraps
The case is in arbitration as partners speculate on what spoiled the business relationship.
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Deep DiveHow Microsoft, partners are tackling ‘huge, huge task’ of making security software safer
The technology giant and third-party security vendors are plotting an ambitious overhaul of how their products interoperate.
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Salesforce pushes partners to prioritize agentic AI outcomes
The software company retooled its consulting program to encourage secure, compliant and verifiable Agentforce deployments, Salesforce SVP Andrew Kisslo said.
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Permission granted by Huntress
Cybercriminals seize on MSP tools to harvest personal data
Threat actors are using legitimate remote monitoring and management platforms as an attack vector, Huntress research found.
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Dell reacts to memory chip crunch as PC, server revenues soar
“We're compressing discounting,” COO Jeff Clarke said Thursday. “Our quotes are valid for the shortest period of time they've ever been.”
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Pure Storage rebrands as Everpure, acquires 1touch to push deeper into AI data management
Following its first $1B revenue quarter, the company's name change says less about what it does and more about where it wants to go.
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Zoom thrives in a world awash with churn, partners say
Microsoft licensing changes, decline of legacy platforms and product bundling are paving the way for the communications giant to displace rivals.
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Workday frames AI as friend, not foe
“No amount of vibe coding is going to produce an HR or an ERP system,” Aneel Bhusri said in his first earnings call since returning as CEO.
