The Latest

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    The TAs are teaming up: strength in numbers, no equity required

    From revenue-splitting to lead-trading alliances, referral partnerships are turning competitors into collaborators.

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    Sean Gallup / Staff via Getty Images
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    Google Cloud carves out $750M AI fund for partners

    The investment will provide training, tools and resources, including engineering assistance, the hyperscaler said Wednesday.

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    Execs fear job loss over AI adoption failures

    C-suite leaders feel pressure to guide their teams through the AI transition as the technology shifts their own job responsibilities, a Writer survey found.

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    Vibe coding has exploded in the tech advisor market

    Small channel partners can spin up their own internal software platforms thanks to AI. But what should they do next?

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    Vulnerability exploitation surges often precede disclosure, offering possible early warnings

    Organizations can get ahead of major flaws with the right threat intelligence, according to a new report.

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    Matt Ashare

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    Channel leaders confront the trilemma of AI

    Partners should be ready to help businesses tame a three-headed beast: outdated infrastructure, spiraling cloud costs and VMware dependency.

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    Deep Dive

    The math CFOs are using to dismiss tech advisors doesnā€™t add up

    Finance leaders object to residual commissions. A new study argues they’re benchmarking costs too narrowly.

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    The MSP AI gap is about governance, not skills

    Fewer than half of IT service providers are ready to deliver compliance at scale, according to research by Omdia and AvePoint.

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    Wipro buys Alpha Net service contracts to fuel AI push

    The India-based global consulting firm paid $70.8 million for the acquisition, which is expected to close June 30, it stated in a BSA filing.

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    Cloudflare, Wiz partnership targets shadow AI

    “Existing security tools weren’t designed for the speed or complexity of AI adoption,” Cloudflare Chief Partner Officer Tom Evans said.

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    AI, automation restart MSP growth engines: report

    Nearly three-quarters of managed service providers are struggling to find new customers as existing contract values shrink, Kaseya found.

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    Scale up or get out: M&A remakes the channel

    The channel is consolidating fast. Here's what partners need to know.

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    Benjamin Fanjoy / Stringer via Getty Images
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    Salesforce dangles $50 million in agent-building incentives for partners

    The software giant said it will also integrate Slack into its app marketplace and provide engineering support to select partners.

    Updated April 15, 2026
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    Companies with best-in-class CX outperform the S&P 500

    Their lead over the stock market index is growing, Watermark Consulting found in its annual ROI study.

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    AppDirect buys PartnerStack, targets fragmented channel partner ecosystem

    AppDirect is betting that consolidating partner management, sales and billing in one place is the channel’s next big shift.

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    James Anderson/Channel Dive
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    MSPs race from AI-assisted ticketing to governance services

    Leading channel partners have already automated parts of the service desk – managed AI contracts are next.

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    CBTS CEO: Channel partners who just ā€˜schlep productā€™ wonā€™t survive the AI era

    Kristin Russell discusses why AI stalls before scale and how the channel’s role is shifting fast beneath all the activity.

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    AI infrastructure budgets set to triple as demand soars: Deloitte

    Most enterprises are seeking a hybrid infrastructure model to support compute, increasing spending in the process.

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    Ignition Technology targets US channel gap with expansion

    The U.K. distributor is bringing its high-touch, growth-focused model to North America, with plans to target a gap traditional distributors have long overlooked.

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    FCC accelerates copper retirement gold rush

    As the FCC makes it easier for carriers to turn off legacy lines, MetTel and other wholesale aggregators are stepping in to help customers migrate to digital systems. 

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    Sean Gallup / Staff via Getty Images
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    Enterprises engage MSPs to scale AI

    Nearly 9 in 10 organizations already lean on service providers to drive digital transformation, according to IDC research commissioned by KPMG.

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    Cybersecurity services boom feeds dollars, risk into the channel

    SonicWall and Omdia data puts partners at the center of a $24 billion opportunity that’s putting MSP capabilities to the test.

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    T-Mobile taps ex-AT&T channel architect to help fix its partner problem

    Chris Jones is a new face at T-Mobile with a familiar challenge: convincing technology advisors that wireless belongs on their line cards.

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    Freshworks taps a new channel head to push into GSI market

    The IT service management vendor is banking on system integrators as its path to enterprise accounts.

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    Erica Dickman

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    Bridgepointe beefs up on capital courtesy of The Carlyle Group

    The $1 billion-plus technology advisory firm will continue to work with Charlesbank Capital Partners and keep its executive leadership team.