Old-school distribution channels dwarf hyperscaler marketplaces

The 250 largest IT distributors generated more than seven times the revenue of cloud service provider storefronts, according to Omdia analysts.

By James Anderson • March 31, 2026

SAP acquires Reltio in bid toward less siloed, AI-ready data

The ERP provider has been adding features to its cloud platform as it seeks to expand its enterprise user base.

By Paige Gross • March 30, 2026

This cloud partner’s Google-only bet is paying off — but resale margins aren’t the reason

Promevo has gone all-in on Google since 2012. In the AI era, that exclusivity looks more like a head start than a liability.

By James Anderson • March 27, 2026

AI inference costs set to plunge: Gartner

But CIOs likely won't see any savings as model sizes go up and functionality becomes more advanced, the analyst firm said.

By Makenzie Holland • March 27, 2026

Cloud spending spikes again as partners navigate component shortages

The market is expected to grow by 27% this year, driven by agentic AI and broad demand for compute, according to research firm Omdia.

By Matt Ashare • March 27, 2026

Why TSDs say they’re insulated from broader channel headwinds

Obstacles facing managed service providers and value added resellers have played into the hands of tech services distributors and advisors.

By James Anderson • March 26, 2026

Contrivian is the under-the-radar connectivity play MSPs need to know

The company routes nearly all revenue through the channel, and it's solving one of enterprise connectivity's most persistent failure modes.

By Phil Harvey • March 26, 2026

Microsoft partner Sherweb courts cloud-hungry MSPs with platform expansion

The Montreal-based cloud distributor secured more than $100 million in equity funding to grow its global footprint and scale its marketplace.

By Christine Horton, Channel Dive contributor • March 25, 2026

GoTo bets separate partner programs can fix what a unified one couldn’t

The initial phase of a new partner network targets IT resellers, with program updates for MSPs and GSIs slated for later this year.

By Kelly Teal, Channel Dive contributor • March 20, 2026

Fidium joins Flexential Marketplace as AI workloads push fiber demand past 100G

Fidium is expanding its network reach through Flexential’s data center marketplace as AI workloads push fiber to 800G and beyond.

By Phil Harvey • March 20, 2026

8x8 takes Engage platform global, opens new doors for channel partners

The company says partners stand to benefit by selling into departments beyond the traditional contact center, such as operations, retail and healthcare services.

By Kelly Teal, Channel Dive contributor • March 19, 2026

Data center buildouts slowed late last year — finally

Despite ongoing hyperscaler infrastructure investments and record compute demand, construction declined for the first time since 2020, CBRE research found.

By Matt Ashare • March 19, 2026

ScanSource taps a veteran to push VARs beyond hardware

Mark Morgan returns to the company's reseller segment with convergence on his mind as the distributor accelerates a shift toward combined hardware, cloud and services sales.

By James Anderson • March 18, 2026

Enterprises lean on MSPs to rein in cloud spend as AI usage climbs

Nearly half of managed service providers are expanding their practices as organizations grapple with IT costs, governance and complexity.

By Matt Ashare • March 18, 2026

AWS trains agents to serve the channel

The hyperscaler armed its partners with a slew of automation tools this week to ease co-selling.

By Matt Ashare • March 17, 2026

For vendors, Nvidia GTC is now a ‘tour of dependency’

Nvidia is "the picks-and-shovels merchant for the entire AI gold rush,” said Alan Pelz-Sharpe, founder of Deep Analysis.

By Makenzie Holland • March 17, 2026

IBM, Nvidia tackle AI data woes

Infrastructure integrations will speed up queries, improve document scanning and expand storage capabilities, the two companies said Monday at GTC 2026.

By Matt Ashare • March 16, 2026

D&H rides a wave of MSP momentum

The company promises to give managed service providers the boutique experience they can't get from larger distributors.

By James Anderson • March 16, 2026

Partners have a vital role in guiding enterprise AI adoption

Enterprises are grappling with governance gaps as AI use escapes IT oversight, according to Nutanix.

By Kelly Teal, Channe Dive contributor • March 12, 2026

Salesforce makes fast frenemies with its CCaaS partners

The software giant introduced Agentforce Contact Center, a solution that integrates directly with its CRM, threatening third-party add-ons.

By James Anderson • Updated March 23, 2026

How agentic AI, multi-product packages are shaping AWS Marketplace

Channel partners are working together to deliver bundled solutions on the cloud behemoth’s procurement platform, AWS VP Matt Yanchyshyn said.

By Matt Ashare • March 9, 2026

How outcome-based pricing will change the channel

RapidScale is urging vendors to adopt pricing models that are directly tied to consumption. Adoption is slow.

By James Anderson • March 5, 2026

Microsoft expands sovereign cloud capabilities to support AI models

Vendors are vying for customer budgets as geopolitical tensions and regulatory demands drive businesses to maintain control over their data.

By Makenzie Holland • March 4, 2026

Distributors want in on hyperscaler partnerships

IT vendors are most likely to directly list their software on cloud marketplaces, but distributors are hoping to be the intermediary.

By James Anderson • Updated March 5, 2026

CrowdStrike’s MSSP business grew more than tenfold in three years

"We didn't just have a great partner year," CEO George Kurtz said. "We built an ecosystem to win the next decade."

By Matt Ashare • March 4, 2026